{"title":"Pretty Decent Beer Co","description":"","products":[{"product_id":"i-could-get-better-at-t-sco-for-a-quid-session-ipa","title":"I Could Get Better at T*sco for a Quid (Session IPA, 4.5%) 440ml","description":"\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003eI Could Get Better at T*sco for a Quid from\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003ePretty Decent Beer Co\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eis a 4.5% hazy session IPA that turns a brutal online review into a very drinkable joke. Brewed with Simcoe and Mosaic, it’s a tropical, juicy pale with soft peach, apricot, mango, grapefruit and orange notes over a smooth, oaty body and gentle, peppery bitterness.\u003cspan class=\"citation-nbsp\"\u003e\u003c\/span\u003e\u003cspan class=\"group\/trigger inline-flex min-w-0\" data-state=\"closed\"\u003e\u003cspan class=\"citation inline-flex min-w-0\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"citation-nbsp\"\u003e\u003c\/span\u003e\u003cspan class=\"inline-flex\" aria-label=\"Pretty Decent Beer Co - I Could Get Better At Tesco For A Quid\" data-state=\"closed\"\u003e\u003cspan class=\"citation inline\" data-pplx-citation=\"\" data-pplx-citation-url=\"https:\/\/www.youtube.com\/watch?v=eJrOG4Ne6K0\" rel=\"nofollow noopener\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003eThe mouthfeel is soft and easygoing thanks to oats and wheat, with light carbonation and a subtle herbal‑citrus finish that keeps it refreshing pint after pint. It’s the definition of a crowd‑pleasing fridge beer: modern hazy character, sub‑5% ABV and a name that does half the selling on its own.\u003c\/p\u003e","brand":"Pretty Decent Beer Co","offers":[{"title":"Default Title","offer_id":56694446719353,"sku":null,"price":3.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/2197\/4649\/files\/pretty-decent-beer-co-i-could-get-better-at-t-sco-for-a-quid-session-ipa-4-5-440ml-low-cost-beer-1221520949.png?v=1771436951"},{"product_id":"employee-of-the-month-milk-stout","title":"Employee of The Month (Milk Stout, 4%) 440ml","description":"\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003eEmployee of The Month from\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003ePretty Decent Beer Co\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eis a 4% milk stout that turns office‑life joke into full‑bodied, chocolatey comfort beer. Brewed with lactose and Cascade hops, it pours dark and smooth with a thick, luscious body, layering mocha coffee, cocoa, caramel and roasted malt over a soft sweetness.\u003cspan class=\"citation-nbsp\"\u003e\u003c\/span\u003e\u003cspan class=\"group\/trigger inline-flex min-w-0\" data-state=\"closed\"\u003e\u003cspan class=\"citation inline-flex min-w-0\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003eBitterness is low and gentle, just enough roast bite to balance the lactose sweetness and keep each sip from becoming cloying. It’s an easy‑drinking fridge stout for any time of year – rich enough for a fireside pint, light enough to have more than one; not suitable for vegans due to lactose.\u003cspan class=\"citation-nbsp\"\u003e\u003c\/span\u003e\u003cspan class=\"group\/trigger inline-flex min-w-0\" data-state=\"open\"\u003e\u003cspan class=\"citation inline-flex min-w-0\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Pretty Decent Beer Co","offers":[{"title":"Default Title","offer_id":56694449570169,"sku":null,"price":3.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/2197\/4649\/files\/pretty-decent-beer-co-employee-of-the-month-milk-stout-4-440ml-low-cost-beer-1221520948.png?v=1771436891"},{"product_id":"the-greatest-love-story-gluten-free-pale-ale","title":"The Greatest Love Story (Gluten Free Pale Ale, 4.5%) 440ml","description":"\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003eThe Greatest Love Story from\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003ePretty Decent Beer Co\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eis a 4.5% gluten free single‑hop pale ale that puts Simcoe centre stage. It’s a soft, tropical pale with big lychee on the nose and clean but fruity flavours of grapefruit, orange, passionfruit and stone fruit over a light, hazy golden body.\u003cspan class=\"citation-nbsp\"\u003e\u003c\/span\u003e\u003cspan class=\"group\/trigger inline-flex min-w-0\" data-state=\"closed\"\u003e\u003cspan class=\"citation inline-flex min-w-0\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"citation-nbsp\"\u003e\u003c\/span\u003e\u003cspan class=\"inline-flex\" aria-label=\"The Greatest Love Story? | Pretty Decent Beer Co London | Simcoe Pale Ale | Beer Review\" data-state=\"closed\"\u003e\u003cspan class=\"citation inline\" data-pplx-citation=\"\" data-pplx-citation-url=\"https:\/\/www.youtube.com\/watch?v=Jc3M-lLTlO4\" rel=\"nofollow noopener\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003eThe mouthfeel is light and refreshing with gentle bitterness, making it an easy‑drinking, modern pale that still gives plenty of hop expression at session strength. Brewed gluten free, it’s ideal for Simcoe lovers and anyone looking for a crisp, hop‑forward fridge beer they can keep going back to.\u003cspan class=\"citation-nbsp\"\u003e\u003c\/span\u003e\u003cspan class=\"group\/trigger inline-flex min-w-0\" data-state=\"open\"\u003e\u003cspan class=\"citation inline-flex min-w-0\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Pretty Decent Beer Co","offers":[{"title":"Default Title","offer_id":56694454681977,"sku":null,"price":3.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/2197\/4649\/files\/pretty-decent-beer-co-the-greatest-love-story-gluten-free-pale-ale-4-5-440ml-low-cost-beer-1221520946.png?v=1771436833"},{"product_id":"pretty-decent-brewery-showcase-box","title":"Pretty Decent Beer Co Brewery Showcase Box","description":"\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003eDiscover the playful, hop-forward world of\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003ePretty Decent Beer Co\u003c\/strong\u003e, one of East London’s most distinctive craft breweries. This\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003e8×440ml showcase box\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ebrings together a smart mix of hazy IPAs, crisp pale styles, sour beer and stout, all packed with the brewery’s trademark tongue-in-cheek attitude.\u003c\/p\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003eInside the box you’ll find:\u003c\/p\u003e\n\u003cul class=\"marker:text-quiet list-disc pl-8\"\u003e\n\u003cli class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [\u0026amp;\u0026gt;p]:pt-0 [\u0026amp;\u0026gt;p]:mb-2 [\u0026amp;\u0026gt;p]:my-0\"\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003e\u003cstrong\u003eMoose \u0026amp; Pooch (IPA, 6.5%)\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– A juicy, full-bodied IPA with bold citrus, stone fruit and dank hop character.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [\u0026amp;\u0026gt;p]:pt-0 [\u0026amp;\u0026gt;p]:mb-2 [\u0026amp;\u0026gt;p]:my-0\"\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003e\u003cstrong\u003eHonk If You’re Sour (Sour, 5.5%)\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– Bright, tart and fruit-forward with a refreshing zing.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [\u0026amp;\u0026gt;p]:pt-0 [\u0026amp;\u0026gt;p]:mb-2 [\u0026amp;\u0026gt;p]:my-0\"\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003e\u003cstrong\u003eBackstreet Whelk Habit (Pale Ale, 5%)\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– A smooth, modern pale ale with a soft hop profile and easy-drinking finish.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [\u0026amp;\u0026gt;p]:pt-0 [\u0026amp;\u0026gt;p]:mb-2 [\u0026amp;\u0026gt;p]:my-0\"\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003e\u003cstrong\u003eGulp! (Pilsner, 4.8%)\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– Crisp, clean and refreshing with classic pilsner snap.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [\u0026amp;\u0026gt;p]:pt-0 [\u0026amp;\u0026gt;p]:mb-2 [\u0026amp;\u0026gt;p]:my-0\"\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003e\u003cstrong\u003eTake Your Dreams Seriously (NEIPA, 6.5%)\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– Soft, hazy and packed with juicy tropical flavour.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [\u0026amp;\u0026gt;p]:pt-0 [\u0026amp;\u0026gt;p]:mb-2 [\u0026amp;\u0026gt;p]:my-0\"\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003e\u003cstrong\u003eThe Greatest Love Story (Gluten Free Pale Ale, 4.5%)\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– Bright, balanced and full of modern pale ale character.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [\u0026amp;\u0026gt;p]:pt-0 [\u0026amp;\u0026gt;p]:mb-2 [\u0026amp;\u0026gt;p]:my-0\"\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003e\u003cstrong\u003eEmployee of The Month (Milk Stout, 4%)\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– Smooth, roasty and gently sweet with a creamy finish.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [\u0026amp;\u0026gt;p]:pt-0 [\u0026amp;\u0026gt;p]:mb-2 [\u0026amp;\u0026gt;p]:my-0\"\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003e\u003cstrong\u003eI Could Get Better at T\u003cem\u003esco for a Quid (Session IPA, 4.5%)\u003c\/em\u003e\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– Light, punchy and perfectly sessionable with citrus hop notes.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003eWhether you’re treating yourself, building a mixed case, or buying for a craft beer fan, this box is a brilliant way to enjoy the full personality of\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003ePretty Decent Beer Co\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ein one easy-to-shop bundle.\u003c\/p\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003ePerfect for\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003ecraft beer gifts, brewery discovery packs, and mixed beer cases\u003c\/strong\u003e.\u003c\/p\u003e","brand":"Pretty Decent Beer Co","offers":[{"title":"Default Title","offer_id":56699795800441,"sku":null,"price":34.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/2197\/4649\/files\/pretty-decent-beer-co-pretty-decent-beer-co-brewery-showcase-box-low-cost-beer-1232489742.png?v=1776274931"},{"product_id":"take-your-dreams-seriously-ipa","title":"Take Your Dreams Seriously (NEIPA, 6.5%) 440ml","description":"\u003cp\u003e\u003cspan\u003eTake Your Dreams Seriously is a 6.5% New England IPA from Pretty Decent Beer Co. It’s brewed with Simcoe, Motueka and Nelson Sauvin, giving it a juicy profile with notes of white grape, lime, mango and peach, plus a soft, smooth mouthfeel and gentle bitterness. The brewery’s own listing confirms it as a NEIPA, while retailer and tasting notes point to the bright, fruit-forward character this beer is known for.\u003c\/span\u003e\u003c\/p\u003e","brand":"Pretty Decent Beer Co","offers":[{"title":"Default Title","offer_id":57074213224825,"sku":null,"price":5.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/2197\/4649\/files\/pretty-decent-beer-co-take-your-dreams-seriously-neipa-6-5-440ml-low-cost-beer-1232477262.png?v=1776267913"},{"product_id":"gulp-pilsner","title":"Gulp! (Pilsner, 4.8%) 440ml","description":"\u003cp\u003e\u003cspan\u003eGulp! is a crisp, refreshing pilsner from Pretty Decent Beer Co, brewed for easy drinking and broad appeal. The brewery describes it as “perfect for every occasion,” with Mandarina Bavaria hops bringing gentle citrus, soft spice and a clean, bright finish. Retailer listings and beer platforms consistently place it in the pilsner\/lager camp at 4.8% ABV, making it a straightforward, modern session lager with a polished character.\u003c\/span\u003e\u003c\/p\u003e","brand":"Pretty Decent Beer Co","offers":[{"title":"Default Title","offer_id":57074223186297,"sku":null,"price":4.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/2197\/4649\/files\/pretty-decent-beer-co-gulp-pilsner-4-8-440ml-low-cost-beer-1232477261.png?v=1776267852"},{"product_id":"backstreet-whelk-habit-pale-ale","title":"Backstreet Whelk Habit (Pale Ale, 5%) 440ml","description":"\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003eBackstreet Whelk Habit is a 5% DDH pale ale from Pretty Decent Beer Co. It’s brewed as a hop-forward, modern pale with a juicy profile and a soft, easy-drinking body, rather than a classic bitter-style ale. \u003c\/p\u003e","brand":"Pretty Decent Beer Co","offers":[{"title":"Default Title","offer_id":57074247991673,"sku":null,"price":4.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/2197\/4649\/files\/pretty-decent-beer-co-backstreet-whelk-habit-pale-ale-5-440ml-low-cost-beer-1232477260.png?v=1776267790"},{"product_id":"honk-if-you-re-sour","title":"Honk If You’re Sour (Sour, 5.5%) 440ml","description":"\u003cp\u003e\u003cspan\u003eHonk If You’re Sour is a 5.5% fruited sour from Pretty Decent Beer Co, built around raspberry, blueberry and redcurrant. The brewery describes it as part of its sour pop series, using Lachancea yeast to deliver a tart, refreshing profile with a bright berry blast and a clean, lively finish. \u003c\/span\u003e\u003c\/p\u003e","brand":"Pretty Decent Beer Co","offers":[{"title":"Default Title","offer_id":57074259100025,"sku":null,"price":5.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/2197\/4649\/files\/pretty-decent-beer-co-honk-if-you-re-sour-sour-5-5-440ml-low-cost-beer-1232477259.png?v=1776267733"},{"product_id":"moose-pooch-ipa","title":"Moose \u0026 Pooch (IPA, 6.5%) 440ml","description":"\u003cp\u003e\u003cspan\u003eMoose \u0026amp; Pooch is a 6.5% New England-style IPA from Pretty Decent Beer Co. It’s described as a juicy, dank beer with citrus and stone fruit flavours, with Citra, Dolcita and Nelson Sauvin bringing a bright tropical backbone and a soft, hazy body. \u003c\/span\u003e\u003c\/p\u003e","brand":"Pretty Decent Beer Co","offers":[{"title":"Default Title","offer_id":57074272797049,"sku":null,"price":5.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/2197\/4649\/files\/pretty-decent-beer-co-moose-pooch-ipa-6-5-440ml-low-cost-beer-1232477258.png?v=1776267673"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/2197\/4649\/collections\/Pretty_Decent_Beer_Co_Logo.png?v=1779198869","url":"https:\/\/lowcostbeer.com\/collections\/pretty-decent-beer-co.oembed","provider":"LowCostBeer","version":"1.0","type":"link"}